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To optimize your website content to show up in search results, targeting the right keywords around which to build our content is crucial. You can select the best website keywords using keyword research.
You can try to find as many keywords as possible during the research process, but how do you get the most relevant keyword ideas?
Here are five basic methods.
The first thing you can do is think about it yourself or by talking to other people. Identify your website’s niche and try to find things that people generally want to know about it.
What questions do people usually ask? What useful information can you give to your visitors who want to read your content? Take note of the ideas that come up and use them as potential keywords later.
If you’re trying to chat with other people, do so with people who know your website.
2. Use keyword research tools
Tools like Ahrefs, Semrush, and Google Keyword Planner can provide keyword ideas.
Usually you put in a short-tail keyword and get variations and long-tail versions. You can immediately verify these ideas by using the tool to find information on volume, competition, and value.
If you have any keyword ideas from your brainstorming session, you can incorporate them into the tool as well.
3. Get suggestions from Google
Google itself can also suggest keyword ideas that you can use.
Google’s suggestions come from its autocomplete features, people who also ask, and related searches. When Google offers suggestions through these features, it means that users have already searched for them. So you can be sure they have search traffic you can capitalize on.
To get suggestions from Google, you can start by typing a keyword related to your niche in the Google text box. Google will offer you autocomplete suggestions that you can use as keyword ideas. To trigger suggestions more easily and get more of them, try typing a short-tail keyword instead of a long-tail keyword.
When you get your search results on a SERP, sometimes Google also has people and related searches on the page. You can take a look at what Google lists there and use them.
4. Research competitor keywords
Competing websites that often rank for the same keywords as yours can be a great source of keyword ideas, especially if they have a lower domain authority than yours. This suggests that you can get results immediately if you post high-quality content on the keywords they rank for.
To do this, go through the blog of the competitor’s website and look at the articles published to determine their main target keywords. Ask yourself if you have targeted these keywords with content on your own website or not.
You can also do a Google search with the operator “site:” to find all the competing pages that Google has indexed. From there, you can see what content the company has already published and what keywords it is targeting.
An easy way to analyze competitor keywords is to use an SEO tool. These tools usually have a feature to find the keywords a certain website is ranking for.
To use the feature, simply enter the domain you want to search. The tool will then return the keywords the website is ranking for, along with the top performing keywords among them. Use the results to prioritize which keyword you should target first and what type of content you should create.
5. Watch what people are discussing in online forums
Forums can also be a great source of keyword ideas. Find topics that have sparked discussions recently and create content about them. This approach should drive site traffic if you rank for the keywords discussed in the forums because people are more likely to search for them.
You can also engage in discussions to learn more about potential keywords. See if you can provide an answer or add interesting points to the discussion. It may provide other ideas or insight on how to create your content.
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Keywords are an important variable in SEO. You need to know how to research keyword ideas so that your website can better increase its organic traffic.
Try implementing the five methods in this article if you are running out of keywords to target for upcoming content. Who knows, they might produce an idea that could land on your website’s pillar page.
More Website Keyword Ideas Resources
Seven Simple (and Free) Keyword Research Tools Every Marketer Should Try
SEO Keyword Strategy for B2B Content Development
How to Do a Detailed SERP Analysis to Find Low Difficulty Keywords