Users can view marketing technology in the context of the sales funnel, customer journey, and technology plan, and create their own library of backdrops
– Anita Brearton, CEO of CabinetM
FRAMINGHAM, MASSACHUSETTS, USA, October 19, 2021 /EINPresswire.com/ – CabinetM Inc., the marketing technology management platform, today announced that it has released a broad set of templates for visualizing and reporting on technology. The new models allows corporate subscribers to easily map the visualizations they’ve created in CabinetM Stack Maps and visualize their technology against a variety of different models (e.g., sales funnel, customer journey) or create a spreadsheet. technology route in minutes, eliminating the need to spend hours working inside an external diagramming tool. Additionally, CabinetM has enabled Stack Map backdrops so that corporate subscribers can download and maintain an unlimited number of models developed in-house to meet specific business needs.
“Over the past year, our users have asked for new ways to view their data,” said Anita Brearton, CEO and Co-Founder of CabinetM. “Now, in less than five minutes, our corporate subscribers can use the technology they already manage in CabinetM, click a few links to select or download a template to reflect the lens through which they want to display their technology,” then drag and drop their logos into place.
Currently, CabinetM offers models related to technology roadmaps, sales funnel and customer journey, as well as the Martech Canvas developed by MartechTribe.
“Communicating the value of marketing technology to various stakeholders in the business is a major challenge for marketing operations teams,” said Frans Riemersma, founder of MartechTribe. “We developed the Martech Canvas as a simple model for mapping technology to the end-to-end marketing process, and we are happy that CabinetM is making it available to its users with its latest features! “
Stack of cards
Stack Maps is CabinetM’s visualization and reporting software that makes it easy to visualize and report on integration points, customer data flows, and gaps within marketing technology stacks. With a single click, Stack Maps takes documentation held in CabinetM’s stack configurators and creates a marketing technology stack visualization showing all integration points, flows, and notes.
Using Stack Maps, corporate subscribers can:
• View and report all integration details and data flows within their stack.
• Save snapshots of different views as needed.
• Click on each integration link in the Stack Map to see how the products are integrated, the direction of the data flow, and all relevant integration details.
• Isolate products to identify critical dependencies and avoid disaster when a product is removed from the stack.
• View non-integrated products alongside those that are integrated to help identify integration requirements.
• View the stack layers behind the Stack Map to see how the products are ranked.
• Export the Stack Map in png format and the integration notes in pdf format.
• View product overviews inside the Stack Map.
Pricing and availability
CabinetM’s new backdrop library for Stack Maps is now available free to Professional and Enterprise subscription users. To see a demo of CabinetM and Stack Maps, hourly or contact Sheryl Schultz
CabinetM created and defined the Marketing Technology Management (MTM) category. Their MTM platform enables full lifecycle support around technology discovery, qualification, implementation and management, providing essential visibility and leverage to save time, money and generate income. The company has built the industry’s most comprehensive database with over 15,000 marketing tools and currently has the largest marketing stack dataset of any of the hundreds of marketing stacks that have been built on the platform. For more information : www.cabinetm.com; @ cabinetm1.
Stack Maps got even better with the addition of new stack templates and the ability to create your own template library for viewing and reporting.