Challenges and Limits of AI Content Writing

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Second in a miniseries on how businesses can leverage AI writing software in their marketing departments. In this article, we discover the limits of AI.

AI writing software has more capabilities and use cases than ever before, especially when it comes to automatically generating content. So, marketing departments and content writers have started using these tools to automate production and achieve their digital marketing goals.

However, even with the advancement of these tools, they are not a perfect solution.

For that reason, this article covers the challenges associated with this technology as the second installment of our mini-series on writing AI software for marketing. This way you get a better understanding of these tools and what to expect when using them. We covered the basics of writing AI in Part 1 of the series.

Challenges: Will AI writing tools replace human content writers?

AI writing is a polarizing topic, especially in the digital marketing and writing industries. One of the biggest concerns of these communities is the threat that AI writing software poses to writing-focused professions.

And for good reason!

If companies can cut costs by replacing human writers with AI, what’s stopping them? Alexander Lewis, freelance writer and founder of Lewis Business Writingcomments:

“What I’ve found is that AI writers are decent helpers when it comes to outlining articles or coming up with unique headline alternatives… But if you’re looking for an AI to capture what people love about good writing and writing – stories, great original ideas, etc. – then these tools are not enough.

Let’s discuss four reasons why these AI writing tools fall short:

1. Cannot form own opinions or ideas

While AI writing software accesses billions of web pages to deliver relevant content, they cannot form original opinions, ideas, or conclusions.

Robert Zeglinski, editor and researcher at RuptureMusclesays, “AI writing tools are awesome, but they’re not innovative. They’re a machine. They’re eating up human-written articles and content to create something new. AI tools are creating a fantastic copy, but new does not mean original.”

So, it might be best to steer clear of the AI ​​writing tool if you work on thought leadership pieces, niche content, technical articles, or have subject matter expertise. This way, you can create high-quality, original content filled with examples, expert advice, data, and more.

Related Article: AI Writing Software for Marketing: The Basics Part 1

2. Struggle with long content

These tools tend to struggle with long, complex and technical content, which often leads to repetitive or factually incorrect articles. Pooja Seshadri, Marketing Associate at NarratorExplain :

“There are still limitations to AI writing tools, especially when it comes to creating long-form content…There are times when your AI writing tool will produce nonsensical and repetitive content . For this reason, it is important for a writer to edit and enhance the natural flow of writing in content.

Instead of auto-generating your entire long post, try going paragraph by paragraph, as this gives you more control over the direction of the tool. Or, just use the AI ​​tool to fill in the gaps after writing the article.

3. Not always up to date with current events

It is important to note that not all AI writing software is up to date on current events. For example, Jasper’s AI model completed its data training at the end of 2019. According to the company“This means that Jasper is not aware of current events from January 2020 and beyond. Jasper does not know that COVID-19 has occurred.

This does not necessarily mean that these applications are useless for those who deal with advanced subjects. But you will need to do some extra work to make sure your article is relevant and accurate. This means either including up-to-date information and a summary on the subject when giving the direction of the software. Or add and modify the finished part from the AI, which could lead to a longer production time.

Related Article: The Case for Artificial Intelligence in Content Marketing Use Cases

4. Doesn’t understand your target audience

AI writing tools help write articles that appeal to your target audience in terms of tone of voice. However, this software cannot replicate content that targets your customer’s specific pain points, needs, preferences, and behaviors, as these details are unique to each business.

As a result, the AI ​​is not able to truly understand your audience like you. So instead of generating content that converts, it will likely produce content that will result in a high bounce rate.

So, is AI writing software worth it?

As you can see, the writing of AI is constantly progressing. But right now, the technology isn’t sophisticated enough to fully replace human writers. And most of these tools aren’t created to completely replace writers. Instead, use these two resources to achieve your marketing goals and expand your digital marketing efforts.

Want to see it in action? The next article in this series will give you practical examples and advice straight from marketers and business leaders.


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