Canva, the app that lets millions of people design their own invitations, posters, business presentations and more, held its first global event on Wednesday in Sydney. Feathers, headdresses, sparkles and a rainbow of colors – worn by some 1,000 employees at Canva’s offices in Australia – filled the Hordern Pavilion in chilly Moore Park, New South Wales.
The theme of the gathering, as evidenced by the wealth of eye-catching props and costumes, was “The Future is Visual” – which might as well be the multi-billion dollar company’s mantra as it launched an all-new sequel. exciting innovations for the Canva menu, including full website builder functionality, functionality that can turn everyday work documents into sleek, fully illustrated reports, and a one-click background removal tool to videos.
It is indeed becoming an increasingly visual world, Canva founders Melanie Perkins and Cliff Obrecht pointed out at the start of the program. “Visual communication is becoming an increasingly essential skill for teams of all sizes in almost every industry,” said Canva co-founder and CEO Perkins, a visual stunner even without her sequined green jacket and pair of flip-flops. sneakers with soles that flash like Christmas lights. .
We are moving further and further away from a text-based universe and to get ahead in the game, whether you are an individual, a small business, a small team or a large organization, effective visual communication is essential. “[It is] what separates attractive brands from those that get lost in the noise,” Obrecht said, citing data from market research firm Forrester that indicates that “design-driven thinking can deliver an 85 percent return on investment. % or more “. The founders even mention that more than 10,000 jobs on LinkedIn list proficiency in Canva as a desired skill among giant corporations like Google, TikTok, American Express, Amazon, and LEGO.
While Canva started out as an app to help students create their school yearbooks, with its new “visual work suite” it’s clear that audiences have expanded to larger companies, especially those for which there are a lot of collaboration, or for those who need to consider more voices in decision-making. As its own data reveals, “more than 4 million paying customers are adopting Canva for Teams — the company’s all-in-one collaborative design solution — to empower their staff.”
Anyway, here are the latest innovations Canva launched last Wednesday that had the entire Hordern Pavilion in Sydney clapping and cheering.
As mentioned earlier, this feature effectively transforms your everyday documents, reports and even letters into fully illustrated and visually appealing messages. And with just the click of a button, each of these elements can be transformed into a full-fledged presentation. The feature even makes room for real-time feedback and collaboration. Users can easily tap into the app’s archive of templates, photographs, fonts and videos, a bank of visual assets that now totals over $100 million.
Do you remember when you were ever excited to have a tumblr powered blogger or website? It almost seems like there is a lifetime. The capabilities of the Canva website builder go beyond providing an almost static repository for your thoughts and images: it enables comments and business, thanks to its “analysis function, which highlights light site visits and allows the creator to get an idea of the audience and interest.” Needless to say, the app’s visual bank is here to help even the most design-deficient become a little more design-confident. Thanks to “85 million users worldwide who produce more than 180 designs every second”.
Inspired by Canva Design Manager Andrew Green’s fifth-grade kid who was making an Olympics timeline for school and was consequently disappointed by the limited space in his presentation, Green and his team decided to work on a solution: Canva whiteboards. As the name suggests, it’s a place to put an unlimited amount of information. Or as Canva puts it, it’s an infinite canvas. It uses sticky notes, images, and diagrams, tracks brainstorming progress, and allows for lots of collaboration.
Video background remover
Move over complicated software. Say goodbye to the cumbersome explainer video. It’s as good as it gets: remove background from your video in one click.
Expanding Canvas Print
This feature simplifies the process of turning your visual messages into products, be it postcards, shirts or mugs. It also shows how Canva makes visual communication happen both online and in the real world, as Anna Wood, the company’s print product marketing manager, explained, “while being also a force for good”. As part of its One Print, One Tree reforestation program, Canva is pleased to report that it has already planted 2.4 million trees and will have planted 5 million more by the end of the year in parts of Brazil, Kenya and Nepal.
Easily transform your data into animated and interactive visuals, that’s what this feature does. Made possible when the Flourish team joined Canva last year (Flourish is the app that makes it easier to visualize data at no cost to the user), statistics and other data can now be easily converted into, for example, a moving chart or bubble map, turning previously hard-to-decipher information into imagineable, even meaningful stories.
Remote control for presentations
No more, ‘Next slide please.’ This feature puts the pace of your presentation entirely in your hands. Or in the case of multiple presenters, with this virtual clicker, each person can control the flow of a presentation from anywhere and from any device.
Canva has changed the way ordinary people perceive design since its launch in 2013. With these new features, the brand is likely to change the way employees communicate not just with an outside audience, but with each other. “[Visual communication] is now essential for every individual, every business, every nonprofit, and every team,” Perkins said in closing. “It is now even critical at school.”
But even as Canva users are just beginning to tinker with the app’s newly launched offerings and explore their possibilities, the Canva team is already hard at work polishing the next batch of its innovations, its founders report at launch. These include turning long text into a short, catchy message, an idea into an image, an old design into something new – just ask. The purpose of design, they say, is to provide solutions. It seems Canva thinks its other purpose is to make magic.