In the last episode of 83 weeks, Eric Bischoff spoke about Bad Bunny and his performance at WrestleMania 37. Bummy teamed up with Damien Priest to defeat The Miz and John Morrison on the first night of the big event. Bischoff said he was impressed with the Latin superstar’s performance at Mania, but also how he was able to use his platform to sell his upcoming tour.
“What a phenomenal impact Bad Bunny has had,” Bischoff said. “Don’t be surprised if we don’t start to see a lot more influencer stunts on social media. Gone are the days when you are going to take someone who is a movie or TV star. Not that it won’t continue to happen every now and then, but I think because of how the world is changing and pop culture has evolved, don’t be surprised if we start to see more and more from social media influencers and people who you would never expect to get involved in pro wrestling when entering the arena.
“They’re going to make more money, go back to Bad Bunny, here’s a guy some wrestling experts thought nobody even knew who he was.” Wow reality has proven that perspective to be very wrong, Bad Bunny comes in and he uses his performance at WrestleMania which was one hell of a performance and leverages it to sell his tour he shut down TicketMaster. Not bad for a guy no one knows, right? “
At WrestleMania 37, Logan Paul was involved in the Sami Zayn and Kevin Owens match in which he took an Owens stun. Bischoff discussed the future of celebrity wrestling performances, saying we might see more influences involved who aren’t movie stars.
“If you’re a young talent and don’t mind getting physical, like Logan and Jake Paul, like Bad Bunny, there are others and there will be more. [to follow]”Said Bischoff.” Once these people and their teams realize that if I take advantage of my social media, it’s an opportunity to have a great performance like Bad Bunny did. I think that what he did and took that opportunity at WrestleMania and took that opportunity to grow his fan base and reach an audience he might not otherwise have reached and do so so successfully , it is a model that others will try to follow.
“There will be more and more people saying ‘Hey, Bruce Prichard, Vince McMahon, over here’! Bad Bunny created the model for celebrities, non-wrestlers, to step into this world and do it successfully. Bad Bunny has created a formula and a template that other people are going to use and WWE and AEW are going to learn how to exploit it in the best possible way. I think you’re going to see more and more.
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