Expedia Group offers additional revenue streams to airlines through its model technology to boost pandemic recovery


Expedia Group is providing airlines with an additional revenue stream in the wake of COVID-19 through its template technology, which offers travelers the option to add accommodation or a car to their flight booking.

Expedia Partner Solutions (EPS) easy-to-integrate technology allows airlines to sell additional travel components on their website, such as hotels or cars, through access to Expedia’s extensive global offering Group. It also facilitates a full-service booking experience for travelers so that they can book self-contained travel components on an airline’s site, helping airlines generate additional revenue for their business.

As travel resumes, it’s critical for airlines to create end-to-end booking experiences that retain long-term customer loyalty. The technology also gives travel suppliers the ability to integrate their loyalty program, implement smart growth marketing strategies and is backed by global support through the traveler’s channel of choice via a live or virtual agent. .

A US airline signed up in May 2020 to help bolster its offer to customers after the first wave of the pandemic and is benefiting from the solution. The airline has seen the number of travelers add a specially priced hotel to their flight increase by almost 40% in the four weeks after the cross-selling capability went live compared to the four weeks before its launch, despite the general low volume of global bookings during this time.

Data from Expedia Group has previously shown that travelers who book trips or multi-item packages on Expedia Group sites also tend to be more valuable: Pre-pandemic figures show they book more at advance and were more likely to be international travelers, who tended to spend more than domestic travelers.

Although pattern technology has been available to partner airlines since before the pandemic, it has become even more relevant since the initial outbreak of COVID-19 last year. Recent industry research shows that airlines in the United States in January of this year were operating at approximately 55-65% of capacity levels of the same period last year1. With that in mind, cross-selling technology helps generate additional demand for airlines when they need it most.

More generally, the Expedia Partner Solutions business saw a 15% increase in the proportion of air and hotel package fares booked through B2B technology solutions (both the Expedia for Partners model and the EPS Rapid API) in February 2021 compared to February 2020, a clear sign that technology is enabling further growth despite the difficult era for the industry.

Julie Kyse, Vice President of Global Airline Partnerships at Expedia Group, said: “We’re always looking to provide our travel partners with ways to grow, so we’re excited that airlines can take advantage of an easy way to sell ancillary travel products and grow revenue. With such context difficult for the travel industry, now is an important time for airlines to embrace new and creative ways to increase their bottom line. The success we are seeing with partners currently using the technology is encouraging and we continue to support them as we navigate the path forward together.

The innovative solution is another way Expedia Group is continuing to provide support and solutions to its travel industry partners during this highly unpredictable time for the industry, including creating new tools such as “cancellation One-Click” to manage mass flight cancellations, self-service tools like a virtual agent to help travelers quickly manage their booking if the situation changes, and allowing airline partners to clearly list their protocols for cleanliness on Expedia Group sites.

About Expedia Group

Expedia® is one of the world’s leading full-service travel brands, with a mission to help travelers get the most out of every trip they take by providing everything they need in one place. , ensuring they get the most out of every trip they take. take, and most importantly, feel supported every step of the way.

Our commitment to providing insights coupled with our unprecedented scale enables us to understand our travelers better than anyone, providing them with exactly what they need, when they need it. Our personalized experiences backed by incredible technology allow us to provide the broadest selection of product offerings across accommodations, transportation, activities and experiences that help you get the most out of your trip.

Use ourmobile appor visitexpedia.com to plan your trip with us.

© 2022 Expedia, Inc., an Expedia Group Company. All rights reserved. Expedia and the Airplane logo are trademarks of Expedia, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. CST#2029030-50.

Notes to Editor:

The well-being of travelers is our priority. Expedia understands how the global impact of the coronavirus pandemic continues to affect travelers around the world, as well as the importance of adhering to government restrictions and practicing social distancing. Travelers can visit the Expedia COVID-19 Travel Resource Page for information to make informed travel decisions.

Alice Carr
Senior Public Relations Manager
Expedia Group, Inc.

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