Facebook has released a new set of tips on how to create an effective social media content calendar, while providing a foundation content calendar template to help you get started on developing your strategy.
Facebook says the three basic things you need to note as part of an effective content calendar are:
- When to post
- What to post
- Where to post
For many, these are probably obvious, but some still fail to factor in the right elements that will allow them to be more effective in their social media planning using a calendar list.
Of course, these are also easier said than done. In order to ensure optimal performance, you can’t just invent when to post, for example, you need to know when your audience will be most responsive.
There are various tools for this – on Facebook, your page overviews list, on the “Messages” tab, will show you when the majority of your fans are active online, which can be a good place to start.
You can also use reports like Sprout Social’s recent snapshot of when people are online as a guide – but ultimately it’s all about experimenting and seeing what response you get.
The same goes for what to post – researching and experimenting with what your audience wants is necessary, while where to post will depend on the specific audience you are trying to reach.
Further experimentation aside, once you have an idea of these items, you can then list them in a timeline – and Facebook has provided this model to help you get started.
The template is actually part of the Facebook Blueprint training course on effective content calendar creation, which you can take here if you are looking for more information.
Effective social media marketing requires a level of consistency, and by defining your approach you can ensure that you stay on track, while adding a level of accountability and transparency to your process, which will help you if you ever need to pass the baton. to another person.
Having an established and repeatable process will allow you to better refine your approach and measure your results – and a timeline will certainly help you in this regard.