An Eagles promo aired during Fox NFL Sunday will likely pull a fine from the FCC, and a fake URL used in the ad has been turned into a promotional website for former President Donald Trump.
The promo was a fake emergency commercial set to the emergency alert system warning tone, informing viewers that the Eagles were back in contention in the NFC East. Obviously, the place hasn’t aged well, as the Eagles lost to the Giants on Sunday and are now behind Washington in the NFC playoff chase.
Using this tone for anything other than an emergency is problematic for broadcasters. Last year, ESPN was fined by the FCC for a replay of the 2011 documentary 30 for 30: Roll Tide / War Eagle, who used the tone. In 2019, ABC was fined $ 395,000 after using simulated wireless alert tones in a skit about Jimmy Kimmel Live!
In 2015, the FCC fined ESPN, Viacom and NBC a total of $ 1.65 million for showing the trailer for the Gerard Butler vehicle film. Olympus has fallen, which featured the distinctive tone.
“Like many complaints about [Emergency Alert System] abuse have said, misuse of tone creates a ‘Cry Wolf’ scenario, which risks desensitizing the public to the importance of tones in a real emergency, ”the FCC said in its 2015 ruling against ESPN and Viacom.
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Neither the FCC nor Fox Sports immediately responded to requests for comment.
That tone wasn’t the network’s only mistake: Fox didn’t bother to buy a fake URL from the ad. It has since been bought and turned into a pro-Trump website featuring “Let’s Go Brandon” memes and videos attacking President Joe Biden.
The vocals – a substitute for a more vulgar criticism of Biden – also have a connection to the sport: During a NASCAR race in early October, NBC NASCAR reporter Kelli Stavast was interviewing race winner Brandon Brown when the crowd erupted in one “[Expletive] Joe Biden! ”Vocals. Stavast mistakenly thought they were encouraging Brown.
“As you can hear the crowd chanting, ‘Come on Brandon,’ Stavast said.
“Sadly I think that speaks to the state we are at as a country,” NASCAR President Steve Phelps told reporters earlier this month. “We don’t want to associate ourselves with politics, left or right. We obviously have and always have had, as a sport, immense respect for the office of the president – no matter who sits. “
“Do we like that it kind of started with NASCAR and then it’s gaining ground elsewhere? No, we’re not happy with that, ”added Phelps. “But we will continue to make sure we respect the president’s office.”
Luckily for Fox, the fake phone number they included in the ad – 1-FLY-EAGL-FLY – is not an active number, as there is no 359 area code in the United States. United.