The Italian Trade Agency (ITA) is stepping up its efforts to support and develop exports of Italian fashion and accessories to the United States
In late March, the government organization unveiled its completely revamped business-to-business wholesale website, Extractastyle.com. The site, which was first launched in 2020 to encourage continued business between made in Italy brands and American retailers at the height of the pandemic, now features a new look and more than 100 ready-to-wear brands. -wear for men and women, shoes, handbags, leather goods, swimwear and more showcasing their Fall/Winter 2022 and non-seasonal collections.
According to the ITA, the redesigned site has been optimized to provide US-based shoppers with an easier user experience that places brand assets such as lookbooks, line sheets and social media links, plus in the foreground. Shoppers can browse rotating stores and editorial content, the ITA said, as well as search for products by trend or category like a traditional e-commerce site.
While it’s important to note that no transactions can take place on the platform, the ITA said the site is designed to be a networking tool for shoppers to discover products and brands that they wouldn’t normally see at a trade show. (Wholesale brand representatives and their contact information are provided on each brand page of the site.)
This news comes as ITA reported that Italian exports in 2021 to the United States in the fashion sector far exceeded exports in 2019. Footwear was the fourth most traded category across all Italian sectors of fashion and beauty in 2021.
According to Paola Guida, head of ITA’s fashion and beauty division, Italian footwear exports in 2021 increased by 58.5% compared to the previous year. “In 2021, shoes accounted for 7.8% of all exports in the Italian fashion and beauty categories,” Guida told FN. This compared to 2020 where it was 6.4%, and in 2019 it was 5.8%. So we’ve seen consistent growth in this category despite the pandemic. »
Regarding Extractitastyle.com, Guida told FN that there are currently 28 Italian shoe brands on the platform and this is one of its fastest growing categories. These brands include DIS (Design Italian Shoes), Hevò, Fratelli Borgili, Asiana and Lancio.
Guida also noted that shoppers are taking notice of the site, as it has brought 5,600 new retailer visitors to the site since January, with more than 10,000 unique clicks year-to-date.
Guida added, “This is all extremely positive news, and the Italian Trade Agency is proud to lend its full support to our amazing Italian brands and our American retailer friends to help them grow and do even more.” business together.