Man City and AC Milan’s Puma third kits using same design draw criticism on social media

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Third kits for the new season have dropped en masse this week as clubs across Europe complete their match wardrobes for the 2021-22 season.

Rather than releasing its latest shirts one club at a time, Puma instead opted for a 10-prong launch on Wednesday which saw new alternative third shirts introduced for Manchester City, AC Milan, Valencia, Borussia Monchengladbach and Marseille. This approach made sense, as Puma released a whole collection of kits based on the exact same model.

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The manufacturer said it was looking to deconstruct football shirt design conventions by removing the club crests from the traditional position on the chest and repositioning them on the back, just below the collar. The various crests are also present in the graphics used on each shirt, embedded in the fabric in the form of an all-over “wallpaper” print.

Additionally, we see the standard crests and logos replaced with a large club name stripe stretched across the chest, with all the respective sponsors pasted underneath – because this bold reinterpretation of everything a football shirt can being obviously does not extend. to play with commercial income.

While they’re meant to defy the norm and present kit design through a brave new lens, the resulting designs are actually rather jarring – especially to the traditionalists among us – and generally serve to give them a little oomph. all an air of basic workout clothes.

If we were being polite, we’d say the general reaction to Puma’s new model has been mixed.

Here’s a look at the 10 Puma jerseys and how they stack up.

AC Milan

The best of a fairly lean bunch, Milan have enough inherent style in their iconic crest and Rossoneri club colors to pretty much pull off their new third kit.

Manchester City

A passable effort, but we can’t imagine City’s new third strip will be a big seller in the club’s megastore to help recoup the £100m transfer fee they just paid for Jack Grealish, not to mention the nine-figure sum they still hope to invest in Harry Kane.

Valence

Valencia suffer horribly from having no shirt sponsor to speak of, giving their plain, garish primary colors a distinct “off-brand” vibe.

Borussia Monchengladbach

There’s a bit more to be said for Gladbach’s variation on the theme, with the club’s angular crest and bright, eye-catching trim serving at least to create a design that borders on visual interest.

Marseilles

You know something is fundamentally wrong with your kit when you make flair player Dimitri Payet and his fabulous bun look dull and dull.

An oversized sponsor logo sets the Rennes jersey apart from the crowd, but it’s another French garment that’s anything but chic.

Shakhtar will play in a stunning fiery orange shirt at home this season and a sleek black striped kit on the road. Let’s hope the Ukrainian team’s third screamer doesn’t get as much as a peek.

Fenerbahce

A pre-match warm-up kit by any other name, you’d expect to see Mesut Ozil wearing it while casually juggling the ball in the floodlights ahead of a Europa League game.

Krasnodar was abandoned with the most banal design of all. It’s dangerously close to being a plain white t-shirt, although the club name written in Cyrillic script is a nice touch.

Mint green and black, the PSV jersey is hampered by wordy sponsor logos to the front and stretches out to the back. It’s as if the kit was designed using only Microsoft Word.



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