Microsoft launches website to support Xbox’s acquisition of Activision


Microsoft has launched a new website that offers a bunch of resources regarding Xbox’s acquisition of Activision. Earlier this year, Microsoft announced it would acquire Activision for just under $70 billion. This is an incredibly historic deal for the entertainment industry as a whole and if it comes to fruition, it will be the most expensive deal in video game history. It would give Microsoft control of Activision, developers like Infinity Ward, Treyarch, and Blizzard, and franchises like Call of Duty. It would be a treasure trove of content for Xbox and it has raised concerns from competitors like PlayStation. PlayStation boss Jim Ryan has already made his stance on the matter clear, expressing concern and outrage over the deal. Xbox tried to allay concerns by stating that it would keep Call of Duty on PlayStation, but the long-term future is still a bit murky.

Following news that Ryan has visited EU regulators to raise concerns and a filing indicating the EU needs to make a decision in early November, Microsoft has launched a new website. The new website offers clear and concise resources that make it easy for Microsoft to assert its share of the market. It also includes quotes from various Microsoft sources on the deal and its plans. More explicitly, there’s an infographic that details how this deal benefits gamers, the industry, and game developers. Interestingly, Microsoft even notes how this acquisition could benefit PlayStation gamers and the platform as a whole.

Currently, Xbox has indicated that it wants to keep Call of Duty on multiple platforms, similar to Minecraft. Of course, Xbox hinted that it would create great franchises like The Elder Scrolls and star field exclusive to Xbox, so it seems to be assessed on a case-by-case basis. Call of Duty would also benefit from Xbox Game Pass, but such an important franchise seems to thrive on all platforms.

What do you think of the takeover of Activision by Microsoft? Let me know in the comments or contact me Twitter @Cade_Onder.

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