Note-writing tradition inspires Middleton family’s notebook


MIDDLETON, Wisconsin (WMTV) – You know when a friend or family member says something so memorable, so funny that you want to write it down? A Middleton family encourages you to do just that, with a special notebook they’ve created to relive life’s most memorable moments.

Over the years, high school sweethearts Mike and Stephanie Gardon have documented their romance on scraps of paper and in spiral-bound notebooks. After graduating from college and living together, their professional lives became busy and leaving notes was their way of communicating.

Careers established and three children later, their tradition of writing notes never went away. Believing that this is the secret to a happy marriage, the Gardons have even encouraged other couples to do the same.

“I gave them as gifts to people on their wedding day – just an ordinary moleskin notebook but with a card saying that this is what Stephanie and I do and that it was very important in our marriage. and in our lives to be able to revisit them in good times and in bad times, ”said Mike.

So when the pandemic hit, the chance to pursue a business idea that Mike had had for a while also arose.

“I always had the idea of ​​turning this into a real product to share with other people and I always put it on the back burner, so when COVID hit it was like it had to happen now,” did he declare.


Quotebook was born. As described on their website, it is “to record the most memorable moments of your family”. For the Gardon family, that usually means hilarious quotes from their youngest son.

“We were laughing at all the hilarious things little kids say and I remembered it and said we have to keep writing these things and keep that tradition,” Mike said.

For Mike, a trained entrepreneur, creating the book was also a way to teach his three young boys what it takes to create a product.

“Having something meaningful and genuine behind a product or service that you do is really important and showing them the steps of what it takes to do those things,” he said.

The design of the book is simple: blank pages with room for the date, quote, and context behind what was said. Unlike other notebooks and love letters that deteriorate over the years, Mike hopes families keep these books in their homes because they are built to stand the test of time.

“It’s important for my family; we have created a ritual around it and it has brought us so much pleasure that I want to make it a product that others can buy and give to couples and families, ”he said. “The feeling of connection resonates through the book and that’s what I want others to feel.”

Quotebook costs $ 39.95 and is available on their website and on Etsy. Mike says a portion of the proceeds will be donated to help fight opioid addiction in the Madison area.

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