Real American Hardwood Coalition Selects CANVAS United to Develop New Consumer Website | News

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PITTSBURGH–(BUSINESS WIRE)–January 11, 2022–

The Real American Hardwood Coalition (RAHC), a national initiative to promote Real American Hardwood™ products across the industry, has selected CANVAS United as their digital agency to develop a consumer-facing website at RealAmericanHardwood.com.

The RAHC Board of Directors selected CANVAS United from among seven leading agencies for their exceptional creativity, impressive project portfolio, and extensive experience working with a variety of client types, including other product groups.

“We are thrilled to partner with CANVAS United to design and create a dynamic website to promote Genuine American Hardwood products,” said Michael Martin, president and CEO of the National Wood Flooring Association and member of the RAHC Board of Directors. “It’s a prestigious agency and their work is remarkable. Their talented team has worked with the California Milk Processor Board (got milk? ®) for a number of years, and they are the masterminds behind the got milk? website, which we greatly admire. We look forward to leveraging their expertise to deliver a digital experience and create messages that engage and inform visitors. “

Scheduled to launch in the second quarter of 2022, the new website will promote the advantages and benefits of Naturally Authentic™ Genuine American Hardwood flooring, cabinetry, furniture, millwork and other products in ways that connect real and emotionally with consumers of diverse demographics. Interactive modules will educate consumers about the products they choose to bring home by comparing the appearance, durability, value, home health and environmental attributes of Genuine American Hardwood products with imitation wood alternatives. The site will serve as a hub for project inspiration, maintenance advice and technical information, and product sourcing.

“Our industry and our products have compelling stories to tell,” added Martin. “We are thrilled to tell these stories for the benefit of Genuine American Hardwood products and all industry players.

For more information about the RAHC or to find out how to get involved, visit RealAmericanHardwood.org.

About the Real American Hardwood Coalition

The Real American Hardwood Coalition (RAHC) is a national, voluntary, industry-wide initiative that aims to promote Real American Hardwood™ products by educating consumers, increasing markets and sales, improving the stability of the industry and by researching and developing new products. Visit RealAmericanHardwood.org for more information.

About CANVAS United

As a team of innovative digital artisans, CANVAS United thinks beyond technology to celebrate and create meaningful experiences that ignite a sense of wonder and discovery in people. It requires having unique cultural sensitivities and unrivaled digital creative and technical skills to be able to successfully connect brands to the modern consumer. The agency believes that when you create user experiences that serve people, you don’t chase the cultural landscape, you shape it. Enhancing and delighting people – one digital experience at a time. The award-winning, full-service digital agency is part of UNITED COLLECTIVE and has offices in New York City and Huntington Beach, CA. For more information visit canvasunited.com.

Editor’s Notes: High resolution photography is available upon request.

Real American Hardwood and Naturally Authentic are registered trademarks of the Real American Hardwood Coalition.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220111005287/en/

CONTACT: Linda Jovanovich

Real American Hardwoods Coalition

[email protected]

KEYWORD: PENNSYLVANIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: TECHNOLOGY MANUFACTURING CONSUMER OTHER CONSTRUCTION & PROPERTY CONSTRUCTION & PROPERTY BUILDING SYSTEMS FOREST PRODUCTS MARKETING OTHER CONSUMERS INTERNET COMMUNICATIONS NATURAL RESOURCES OTHER MANUFACTURING INTERIOR DESIGN

SOURCE: The Real American Hardwood Coalition

Copyright Business Wire 2022.

PUBLISHED: 01/11/2022 09:30/DISC: 01/11/2022 09:32

http://www.businesswire.com/news/home/20220111005287/en

Copyright Business Wire 2022.


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