Website Development in 2022: Basics to Consider

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You don’t need to write any code to create a website! All you need is the desire, a computer with an Internet connection and to take the first step.

Why do you need a website

A business without a website loses potential customers and profits. He will not be able to find new customers and sell to people all over the world.

Okay, for answers, we all run around the internet. Order a pizza? Buy a course? Play at PlayAmo Casino? Enroll in the French school? Two clicks, and we are on the right site. We unconsciously evaluate the quality of the site and decide: buy the product or close the page.

If the site is practical, beautiful and answers our questions, we trust the company and click on the “order” button.

Which website builder to choose

You can create a site in two ways: write the code yourself or create the site on a website builder. The main difference is in the functions and features.

Programs that will need to create a site using code:

  • Code editor. This is where the work on the site takes place. Try and choose one of the 6 best code editors: Sublime, Notepadd++, NetBeans, Visual Studio Code, Brackets.
  • Browsers: Chrome, Safari, Mozilla Firefox. You can use them to check how the site is displayed and loaded on different browsers.
  • Graphic editor to create the layout of the site: Photoshop or Figma.
  • Constructors are programs that generate code themselves.

You have just inserted photos, text and buttons. With their help, it is easier to create a site on your own, but you will only have access to basic functions.

The final difference between builders and code writing programs is the types of sites you can create. It’s easy to create a landing page on builders, but you can’t create multi-page sites.

The 3 Best Website Builder Tools

Tilda

Tilda is a website builder that will help you create a website. The main advantage is ease of use. Even if you open the designer for the first time, you will immediately be able to put together your design for a landing page. It already has both ready-to-use templates and blocks, and the ability to start the site from scratch.

Wix

Wix is ​​a website building and publishing platform. Glowing templates, interactive elements, animations, survey and countdown forms – it’s all on Wix. However, it’s not as easy to learn as Tilda. You will still need a little patience and time.

LP generator

LPgenerator is the most powerful designer for creating landing pages. It has additional features, such as promotion tools, login scripts, and integration with other apps. All of this will help make the site even better.

However, for beginners, it is better to start with a simpler builder – you risk getting lost in the multitude of functions. But if you are already “advanced” in website building, LPgenerator will be a great option.

Building a site on builders is easier and faster than writing code. This method is perfect for beginners! But if you’ve decided to get serious about websites, don’t be afraid to learn new things. Writing code is a skill you can easily master if you want.

How to create a website by yourself

1. Draw a portrait of the potential customer

A web developer must put themselves in the shoes of a client and learn to think like one.

Imagine that you are the customer. What is your character? How old are you? How much can you pay? The more brilliantly you present the client, the better your chances of hitting the mark! Ask yourself questions on behalf of the client to put the most important things on the site:

  • What is the customer afraid of?
  • What questions might arise about the product or service?
  • How to establish trust?
  • What terms will the potential customer understand?

2. Analyze your competitors

Competitor analysis will help you understand the structure of your brand image, take into account all the strengths and weaknesses of other sites and create the best site on the subject.

Open Google and look at the top 5 sites from each search engine that match your topic. Then analyze the sites of your competitors according to 5 criteria:

  • What blocks are competitors using?
  • In what order are the blocks placed and what does this accomplish?
  • What does the call to action sound like?
  • Is the site user-friendly? What makes it convenient and what makes it difficult?
  • What cool tricks are your competitors using?

3. Write briefly, but strongly

If you open your site and it’s an endless web of text, you’ll close it immediately. The client will not endeavor to read the text. First, he has little time. Second, it can just go to another site in 2 seconds – a competitor.

4. Focus your attention on one point

The goal of a landing page is to convince the customer to take action. Remember? The key word: action.

To do this, follow 3 main rules:

  • To keep the customer focused on the site, do not link to other products.
  • Remind the customer of the action. Insert call-to-action buttons not only on the first screen, but also between site blocks.
  • Do not place buttons with different calls to action so that the customer is not confused.

5. The first screen is the face of the site

After seeing the first screen, the customer decides whether or not to stay on the site, so you have to work especially hard on the first screen.

“Where am I? What should I do?” – are the first questions the customer asks when he opens the site. They should be answered by the first screen. The store name, address, specific offer, and call to action should all be placed on the first screen.

6. Fill the site with tasteful content

The site must be in one piece. Buttons, photos, fonts, colors, shapes – everything should blend and complement each other. Elements of the site, like notes, which together become a beautiful melody, only if they are in the right place. People like eyes, so choose quality images in the same style.

Look at good sites, analyze colors and elements, remember bullet points. Believe me, the taste of websites is a matter of observation. Sign up on Behance or Pinterest and get inspired!

Free stock photos on various topics can help make your site look classy – use Depositphotos. This way you won’t infringe anyone’s copyright and you’ll get some great photos to fill your site with.


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