Companies hire bots to write thank you letters to their hard-working employees.
The idea is to show appreciation to workers amid labor shortages and pandemic pressures.
Gift cards are also increasingly being sent in place of other items, to avoid supply chain issues.
One in progress labor shortage afflicting the United States has put pressure on existing employees at many companies.
As a result, business owners go the extra mile to thank their employees by sending them robot-written thank you notes.
The machines, described as “robots of gratitude”, are created by Hand-written, which is located in Phoenix, Arizona. The robots take pens and write thank you notes and greeting cards with personalized messages.
Handwrytten has 130 robots to respond to demand and has sent over 3.5 million tickets.
The company was founded in 2014 by CEO David Wachs.
Each robot has a mechanical arm that contains a Pilot G2 ballpoint pen. To make the cards, operators send vector files to robots, which include handwriting design.
“We have businesses of all sizes using us to send their thanks and gratitude,” Wachs told Insider.
He added that while most of his customers typically use the service to send notes to customers, there is a growing tendency for customers to send notes of gratitude to their employees. Often they [send them] as well as gift cards, thanking them for their hard work during these difficult times, ”added Wachs.
Wachs recalled a nutraceutical brand that prepared gift boxes for employees during the pandemic and asked robots to write them 500 notes to include inside. “Each note was signed by the CEO and thanking them for their hard work and loyalty to the company during the pandemic,” he said.
More and more businesses are choosing to use the service rather than writing the letters themselves, as this saves them time and extends their reach. On the company’s website, a customer wrote, “I always want to send thank you cards, but I usually can’t.
Bots can also mimic clients’ handwriting styles, allowing for variation in characters, ligature combinations, variation in line spacing, and variation in left margin for an authentic look.
As the holiday season approaches, Wachs said he’s seeing more and more customers choosing to include gift cards, as well as letters to send to their employees. This is in particular due to a continuous supply chain crisis, which makes sending gifts much more difficult, due to low stock level and weeks of delays in receiving the items.
As early as August, UPS President Scott Price joked that consumers should “order their Christmas presents now, because otherwise on Christmas Day there might be a photo of something that doesn’t. ‘won’t arrive until February or March, “Insider’s Áine Cain and Grace Kay reported.
“By opting for gift cards, the risks of unavailability of gifts are mitigated,” Wachs said.
Last month, Wachs said the company created more than 400,000 parts for its customers, and this month they expect the number to be even higher.
According to Wachs, employees who receive letters written by robots seem to appreciate them very much. “We are seeing customers coming back to us for this specific purpose, so we assume this is an effective tool,” he said.
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